Netflix Case Analysis Study Example | Topics and Well Written Essays - 1000 words

Netflix Analysis - Case Study ExampleOn the basis of this an overview of analysis tools has been discussed such as the 3Cs, STP and the 4 Ps.The 3 Cs model is used to provide an overview of the fellowship. Based on this overview the market conditions can be assessed which help the managers in forming strategies for the company. Based on this the company can rectify its weaknesses and progress towards triumph.Company Netflix is a DVD rental and online streaming business. The operate offered by the company be in a have form and these have attracted the customers. The services of the company are slow but once the videos are acquired then the services and facilities which are offered are unmatchable and incomparable.Customers For the success of the business, the needs and requirements of the customer are important and therefore they should be assessed. The company has faced losses when a new strategy of separating both the practices was introduced. This also increase the subscriptio n charges of the company.Competitors The business faces competition from products like Apple iTunes, Amazon video on demand (VOD), Google TV and YouTube and others. All these provide similar services and have benefited highly from the splitting decision of the company (Dau, and Wesley).Segmentation In this process the company will identify the segment which will be interested some with availing the services of the company. The company has segments its consumers in order to market them in a better way. by segmenting consumers, the company can do well in the market.Targeting Finding the most appropriate segment and finding the factors which will satisfy these individuals most must be assessed. On the basis of this all the price and the product related strategies are formed. By targeting different segments in a different way, the company can get better results.Positioning In this segment the appropriate industry is