Swot Analysis Rim

The following is the SWOT analysis for Blackberry Smartphone, a fauna for auditing the organization and its environment and used to evaluate the strengths, weakness, opportunities and threats of the device, which provides a better apprehensiveness about its position in the merchandiseplace, where it stands, and where it needs to move forward to gossip what its future predicaments will deplete for them. As you can see below, the suppuration/expansion commercialize share of Blackberry is able to capture, its current strengths outweighs its weaknesses.In mold for Blackberrys opportunities to outweigh its threats they must make sure that their competitors do not excel in areas in which they are lacking and come across level of security. The main question we should ask ourselves is will Blackberry go by the challenge in order to begin taking more(prenominal) market share for its competitors and produce merchandises that will appeal to a broader soft touch market by upgrading their interfaces and applications to the level that their security has. Blackberry has several strengths including high tell on awareness because it is a very recognizable brand with consumers.The comp all is cognize to name a good reputation of value for money and whatsis because their products costs are worth the value the consumer receives. Blackberry does have a strong market position in the mobile market in comparison to its competitors. Blackberry as well as has the advantage of having the best e-mail and/or diversity device combination-organizer, internet, mp3 player, GPS, and social networks built into their products. The company is overly hint in Smartphone technology because they have strong product depth.Blackberry has durable products because they have high capacity battery, built-in QWERTY keyboard, stylish/ caterful features, and unique operating(a) system. Although Blackberry has its strengths, the company also has its weaknesses such as having its products us ed and/or created more toward chore professionals than general consumers their lack of compatibility-not making decisions in a punctual manner. There is also the possibility that Blackberry is in the acquire phase. There also patent b impertinently(prenominal)s that they encounter.Their products lack in web work and also have a problem with application-long loading time and does not rick on/restart quickly which makes it frustrating for its consumers that like for their phones to be faster. Blackberrys products also have lack of size and/or products because they dont have as much variety as its competitors. Blackberry also lacks in social networking because it doesnt provide any entertainment for different individuals and/or the younger generation, which is an entire consumer market that would be beneficial to Blackberry if theyre able to address this issue.There is also the problem of having a high cost of ownership which makes blackberry devices sort of expensive. borde r has not created a sassy marketing strategy for its products that are finis the technological gap. Blackberry has the opportunity to expand its profits by further expanding into atomic number 7 America and into International markets and taking advantage of the availability of markets for new technology. The company can also consider entering into partnership with life-size-mouthed growing corporations.Blackberrys customer loyalty and their brand loyalty allows for an self-confidence in producing new products because they know that its consumers will loyal in get those products as well. They need to take advantage of the industry explosive offset so that they can grow alongside the industrys want for it products. The company can increase their growth rate and their power inwardly the industry by expanding their target market by creating new good-hearted phones that include a variety of features that will attract new customers other than the business professionals that i t currently appeals to.Blackberry can also take an opportunity by reaching out to iTunes to try and create software that will be compatible to its products since that is something that a lot of consumers would really enjoy, and also by creating ample products that include advanced technology. Blackberry faces some threats from the Apple iPhone, HTC, HP, Sony Ericsson, and Sony cleverness phones because they always have new products entering the market, they are strong within the industry, and this increase competition whitethorn cause demand for products Blackberrys products to decrease.These competitors also have a greater span in technology and products which may cause consumers to see Blackberry as superannuated when it comes to Smartphone technology. The economy also plays a role in Blackberry because some consumers are ineffectual to afford the companys products and can therefore decrease its demand. They also face the problem of having a large demand for a receding produc t which may cause a lack of innovation when it comes to creating new products and having those products become successful.Since Blackberry is a reputable brand it has become the target of competition and has created price wars with third parties that make similar phones to the Blackberry and whence sell those products at lower prices. SWOT Analysis for Blackberry haughty Negative InternalStrengths ?High brand awareness ?Reputation for value for money and convenience ?Strong market position ?Best E-mail/ kind device combination-organizer, internet,mp3 player, GPS, and social networks ? Leading in Smartphone technology ?Strong product depth Durable ?High capacity battery ?Built-in QWERTY keyboard ? voguish/Powerful features ?Unique operating systemWeakness ?Know to be used /created more toward business processionals than general consumers ? Lack of compatibility-not making decisions in a timely manner ? Web service and application-long loading time ?Lack of size/products ?Possibly in mature phase ?Patent ?Does not turn on/restart quickly ?Social networking- no entertainment for other individuals/younger generation ? High cost of ownership are quite expensive RIM has not created a new marketing strategy for its products that are closing the technological gap ExternalOpportunities ?Further expansion into North America & international markets ? Availability of markets for new technology ?Partnership with large growing corporations ?Customer loyalty- allows for a assurance in producing new products ? patience explosive growth ?Brand loyalty ?Expand target market-new sympathetic phones with a variety of features that will attract new customers other than business professionals ? Still at growth rate/rising in power Software compatibility with iTunes ?Great product with advance technology Threats ?The Apple iPhone, HTC, HP, Sony Ericsson, and Sony smart phones ? New, strong, and increasing competition may cause demand for products to decrease ? Competitors have g reater span in technology and products ? Possibly seen as outdated in Smartphone tech ?Economy environment ?Large demand for a niche product may cause lack of innovation ? being a reputable brand makes blackberry the target of competition ? monetary value wars with third parties make similar phones to the blackberry and sell at a lower price